Webinar: Defining and Maintaining an Authentic Voice on Digital Media

Thursday, September 15, 2016 at 2:00 PM until 3:00 PMEastern Daylight Time UTC -04:00

Hosted by Lauren Hindman, Brandeis GPS faculty

How does your organization connect with your target audience in an ever-changing digital media landscape? In this webinar, learn how developing a voice for your brand can create an authentic personality and improve engagement with your followers.

Whether you work with a non-profit organization, an educational institution, a consumer brand, or a b2b company, understanding the role that voice plays in the communication process can strengthen your digital media efforts. 

Lauren Hindman is a marketing and communications professional with more than 12 years experience, most recently as the senior director of marketing for the Texas Stars of the American Hockey League. With the Stars, Hindman oversaw the public relations, game operations, and marketing departments, including all of the team’s digital media platforms. She is an instructor for Brandeis University Graduate Professional Studies' MS in Digital Marketing and Design program and also serves as a research assistant for the University of Massachusetts Isenberg School of Management. Hindman holds a bachelor’s degree in journalism from Indiana University and a master’s in sport management from Drexel University. She is currently working toward her PhD from the University of Massachusetts.

Registration is no longer available because the registration deadline has passed.